Snap acquired Metamarkets, Disney’s “Star Wars” augmented reality headset goes on sale and inside Hulu’s growing ad-sales research team.
Snapchat’s parent company, Snap Inc. acquired Metamarkets, an ad-tech startup that provides programmatic ad data-related services to marketers, including a dashboard to measure how campaigns are performing; an API to import programmatic data into other apps; and inventory discovery and bid monitoring for exchanges, TechCrunch reports. If Snap can provide better tools via Metamarkets to marketers, it could lure them to spend more on Snapchat.
“Star Wars: Jedi Challenges,” which retails for $200 and went on sale on Friday, includes an augmented reality headset, a lightsaber controller and an LED puck to help with motion tracking, Variety reports. Similar to VR headsets like the Samsung Gear VR, Disney’s headset also relies on a phone for graphics rendering.
Hulu has been building an ad-sales research division, DigiDay reports. In the last 18 months, Hulu’s ad-sales research team has doubled in size to 12 people, pulling in people from TV networks, digital media companies, research firms and ad agencies. This included bringing on Julie DeTraglia, a longtime NBCUniversal sales and research exec, as Hulu’s first head of ad-sales research.
Technology reporter Garrett Reim can be reached at firstname.lastname@example.org. Follow him on Twitter @garrettreim for the latest in L.A. tech news.