Elon Musk’s Boring Co. begins horizontal digging in Hawthorne with tunneling machine, military could have low-cost launch market in five years with increased investment, and Social Reality rebrands as SRAX.

Elon Musk’s Boring Co. Begins Horizontal Digging in Hawthorne with Tunneling Machine

Elon Musk’s Boring Co. has started horizontal digging with its tunneling machine at SpaceX’s Hawthorne headquarters, reports CNBC. “Full length of first tunnel will run from LAX to Culver City, Santa Monica, Westwood and Sherman Oaks. Future tunnels will cover all of greater LA.,” Musk wrote on Instagram.

Military Could Have Low-Cost Launch Market in Five Years with Increased Investment

The U.S. military could have access to a robust, competitive, low-cost launch market within five years with the proper investments, according to a report summarized by Space News. The low-cost launch capability would be facilitated by reusable rockets and would enable missions at much faster and at much more affordable price points for the military.

Social Reality Rebrands as SRAX

Social Reality Inc., an internet advertising and marketing technology company, rebranded as SRAX, according to a press release. The company specializes in developing tools that automate online advertising and digital marketing activities.

Send tips on L.A. tech companies and startups to reporter Garrett Reim via greim@labusinessjournal.com. Follow @garrettreim on Twitter for the latest in L.A. tech news.