UCLA Athletics’ 15-year, $280 million apparel deal with Under Armour Inc. of Baltimore went into effect on July 1.
The deal gives the university’s athletic department an immediate infusion of cash and products that surpasses its prior deal with Adidas, which paid $7.5 million annually.
The contract calls for UCLA to receive a $15 million signing bonus on the first day of the contract and a $9 million rights fee each year. The school also stands to get $113 million in products such as jerseys and equipment over the course of the agreement.
“This deal in its entirety touches every area for us to be an elite university,” said Josh Rebholz, UCLA’s senior associate athletic director.
He said the biggest difference from other apparel proposals was the comprehensive nature of the deal. Under Armour committed money specifically to improve facilities for athletic department executives, athlete training and health care.
Scheduled work includes upgrades to the Acosta Athletic Complex, which was last remodeled in 2006. It has a 15,000-square-foot weight room, 8,000-square-foot training and rehabilitation facility, locker rooms and team meeting space.
The J.D. Morgan Center, last upgraded in 2001, is also set for a makeover. The complex serves as a hub for the university’s 25 athletic programs. It houses private offices for administrators and coaches, a student academic center and media facilities.
Under Armour also recommended standardizing logos and colors across all the uniforms of the university’s teams.
And in a break from a popular trend, unlike some universities – think University of Oregon – you won’t find UCLA wearing alternate jerseys featuring nontraditional colors in the future.
“UCLA is a conservative institution,” Rebholz said. “We told Under Armour that we do not need or want to have an alternate jersey every week. They put together a classic uniform that respects the history of UCLA football.”
The redesigned football jerseys will make their public debut at a July 15 event at the Rose Bowl for season ticket holders and fans.
Volleyball veteran Leonard Armato, chief executive of the World Series of Beach Volleyball event in Long Beach, is expanding the tournament to include more competitions, a new broadcast partner and additional live music acts.
And there are more changes planned next year.
“What we are doing is continuing to evolve the strategy that we developed several years ago to create a microfestival anchored in the best of volleyball and lifestyle,” said Armato, former chief executive and commissioner of the Newport Beach-based Association of Volleyball Professionals, or AVP.