Beyond Meat, an El Segundo maker of a meat alternative, is increasing its reach with a deal to be distributed in 280 Safeway Inc. stores in Northern California, northern Nevada, and Hawaii.
The company, founded in 2009 by Ethan Brown, announced the news last week. Its patties made of peas are also available in certain Ralphs, Whole Foods Markets, and other outlets. The company started selling its Beyond Burgers in Whole Foods in May of last year, according to a spokeswoman’s email.
The company has raised $17 million from investors including Bill Gates, General Mills, Tyson Foods, and Kleiner Perkins Caufield & Byers.
Safeway is owned by New York private equity firm Cerberus Capital Management.
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