Netflix is expanding its presence at Hollywood’s Sunset Bronson Studios with a lease that will bring its total space to 560,000 square feet in several buildings as new-media companies continue to jockey for local production sites.
The content-streaming company has signed an agreement to occupy 43,000 square feet of soundstage, office and support space, Sunset Bronson owner Hudson Pacific Properties Inc. announced last week. Netflix already had 99,000 square feet of soundstages and other spaces at the site that it leased in the fall.
The expansion at Sunset Bronson follows Netflix’s February 2016 lease for a 14-story structure there called Icon Tower, which houses 326,000 square feet of creative office space. It also holds a lease for Sunset Bronson’s 92,000-square-foot Cue office building.
Hudson Pacific’s Bill Humphrey, who serves as senior vice president for its Sunset Studios properties, called Netflix’s expansion of production space a continuation of the entertainment company’s global distribution goals. Hudson Pacific also owns Sunset Gower Studios. He noted that that long-term leases ensure the company will have a place to produce content for the foreseeable future in an area of limited production space.
“They haven’t owned production studios for years, like Columbia Pictures or (Walt Disney Co.),” Humphrey said. “They need to rely on companies like Hudson Pacific to partner with them on means of production.”
– Diane Haithman
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