Epoxy has closed deals with major multichannel networks to provide video management tools for YouTube creators to better operate across multiple platforms.
Partnerships include Maker Studios, Fullscreen, AwesomenessTV, BroadbandTV, BPM Network, DanceOn Network, GTChannel and INDMusic.
Epoxy consolidates analytics, engagement and monetization tools into a one-stop shop so creators can understand their impact across various social media platforms such as Facebook, Twitter and Instagram. Many creators were already relying on Epoxy’s data, but now multichannel networks have caught on, said Chief Product Officer Jason Ahmad.
“A lot of networks were just lacking the data, or they’d have to manually scrape it when they had to structure a brand campaign,” he said.
“That just doesn’t scale,” added Chief Executive Juan Bruce.
Some networks will make Epoxy’s platform a requirement for its talent while others will use its tools to augment their existing capabilities.
The Venice startup has raised $8.5 million to date. Investors include Upfront Ventures, Time Warner Investments, Bertelsmann Digital Media Investments, Greycroft Partners and Advancit Capital.
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