Los Angeles Business Journal

Match.com Partners with Dating Concierge Service

By Omar Shamout Wednesday, May 21, 2014

Three Day Rule, a matchmaking concierge service in Los Angeles, has partnered with popular online dating service Match.com.

Match.com customers will now be able to buy Three Day Rule’s dating concierge services through its website. Starting in June, Match users in cities where Three Day Rule is available will start to see Three Day Rule offers on the site in various places. They’ll also receive emails and joint events related to the service.

Match’s support will help Three Day Rule scale its presence in its four markets: Los Angeles, San Francisco, New York and Chicago. It plans to enter Dallas, Boston and Washington, D.C., later this year.

Three Day Rule clients meet with a matchmaker and undergo a personality assessment before being set up with pre-screened singles identified by the company as potential matches.

The company, founded by former E! True Hollywood Story producer Talia Goldstein in 2010, Three Day Rule offers a three-month package that includes feedback sessions with a matchmaker after every date for $3,500. A six-month package costs $5,000 and gets you additional date coaching, plus a photo and styling session.

The company describes its primary client base as “affluent, college-educated” professionals. Three Day Rule said its matchmakers typically transitioned into the field from corporate careers at Fortune 500 companies.

“With Three Day Rule as a partner we can combine the convenience of a white-glove matchmaking service with our huge community of high quality members,” Match.com President Amarnath Thombre said in a statement.

Three Day Rule appeared as a contestant on the ABC show “Shark Tank” in June 2013. Though it did not receive any funding, a company spokeswoman told the Business Journal that, “The exposure was incredible and resulted in a huge number of sign-ups.”