L.A. pop artist Georgia Jane can thank her grandfather for helping kick-start her professional music career – one that has turned out to be groundbreaking and, so far, unique.
While attending a wedding in the south of France in summer 2011, her grandpa sat next to a French music executive who was gearing up to launch an L.A. music label called Your Music Co. He suggested the exec check out Jane’s music.
She did. Three years later, Jane, 30, has launched her first single, an up-tempo rhythm-and-blues track called “Do the Same for Me,” and she’s recording her debut album after raising $100,000 online using Your Music’s crowdfunding model, which enables fans to become investors in an album and share in the profits. Jane is Your Music’s inaugural artist.
While other crowdfunding platforms have been used to fund projects by individual music artists in the past, Your Music appears to be the only American label to exclusively employ the funding scheme and offer investors a stake in the success of the artists they back.
Read the full story in the September 1 weekly edition of the Business Journal.