Los Angeles Business Journal

Disney Joins Jakks, Soon-Shiong to Bring Toys to Life

Tuesday, January 8, 2013

Walt Disney Co. is teaming up with toy company Jakks Pacific Inc. and Patrick Soon-Shiong, L.A.’s wealthiest person, on a new line of toys – with a nifty technological twist designed to link the goodies that kids lug home from the store with Disney's stable of well-known animated characters, Reuters reports.