Los Angeles Business Journal

More Than a Pitchman: Why Stars Are Getting Marketing Titles

Monday, February 11, 2013

Brands aren't just featuring celebs in marketing campaigns -- they're giving stars a place in the marketing suite, Ad Age reports. The model for these tie-ups is a "partnership" anointing A-listers with lofty titles like chief creative officer, head of creative design, chief innovator and brand ambassador.