Los Angeles Business Journal

StyleSaint Raises Series A for Clothing Collection

By Natalie Jarvey Wednesday, August 14, 2013

StyleSaint, an online fashion community, announced Wednesday that it has raised $4.3 million in series A funding from General Catalyst Partners in Cambridge, Mass., and e.Ventures in San Francisco.

The funding will go toward the Venice startup's clothing line, which launched earlier this month on the StyleSaint website.

The company plans to release a collection of clothing each month inspired from trends selected by the community of StyleSaint members. The pieces will range in price from $30 to $200.

StyleSaint was co-founded by fashion veteran Allison Beal and venture capitalist Brian Garrett. The company started with an online community for fashionistas to share their favorite styles and eventually launched a tool for creating digital magazines. It has grown to more than 110,000 magazine subscribers, 45,000 community members and less than 500 editorial team members.

Beal said the goal was always to create a line of clothing, but she wanted to establish the audience first.

"I started to realize that if I started a brand online, I could solve the problems I saw in the fashion world," she said. "But I wanted to get feedback. It was scary to me to just build a brand and hope people will come."

StyleSaint has maintained a small staff of seven despite its expansion into online fashion. The company works with a number of contractors in Los Angeles to help with pattern-making, sewing and other clothing manufacturing components.

StyleSaint previously raised a $1.5 million seed round from General Catalyst, Andreessen Horowitz, CrossCut Ventures and angel investors including Brian Lee.

The Aug. 19 edition of the Business Journal will include a more in-depth story about StyleSaint.