CBS Outdoor Retains MTA Ad ContractFriday, December 14, 2012
Los Angeles Metropolitan Transportation Agency has decided to renew the contract with CBS Outdoor to sell advertising on Los Angeles County buses and trains.
The MTA board on Thursday voted 7-2 to approve CBS' $110 million bid for a five-year renewal contract that starts next year.
CBS, a New York division of CBS Corp. has had the contract for more than three decades and its bid was backed by MTA staff. The award came after a challenge from Titan, a New York-based outdoor advertising firm.