Passing the Century Mark

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Redondo Beach wetsuit maker Body Glove International has some healthy employees, but the way owner Russ Lesser figures, they can do more.

So Lesser has signed up to be one of the first companies to participate in the Vitality City Initiative. The aim: provide diet, exercise and other support to help employees live actively past 100.

“Our staff is a pretty healthy-looking group, especially given the business we’re in. But there’s always room for improvement,” said Lesser, 70.

Sounds implausible to be active beyond 100?

Not according to author Dan Beutner, who wrote a widely read 2005 National Geographic article on so-called “Blue Zone” communities such as Okinawa, Japan, and Hojancha, Costa Rica, where there are large numbers of centenarians.

“If you ask a centenarian how they got to be 100 years old, they can’t tell you, but they live in an environment that nudges them toward more social activity, more physical activity, to eating healthy. We believe we can replicate that,” said Beutner, who has since written a series of best-sellers on the topic.

Now, Beutner has partnered with Franklin, Tenn., corporate consulting firm Healthways on the Vitality City Initiative to encourage the adoption of Blue Zone lifestyles.

Manhattan Beach, Hermosa Beach and Redondo Beach, which share a health district that used to run a community hospital, are the first cities nationwide to participate. The initiative is offering a version of Healthways’ corporate wellness program.

The program is free to participants and is being partially paid by $1.8 million from reserves in the health district, which also hopes to drum up corporate sponsorships.

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