Accenting The French

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It’s au revoir for the French American Chamber of Commerce. Its president, Philippe Guionnet, filed for the organization’s Chapter 7 bankruptcy liquidation last month.

But it’s bonjour to the Francophone and French Chamber of Commerce of Los Angeles and Orange County. Guionnet leads the new organization, located in Century City, which he said has no connection to the former group.

Guionnet said he had only been in a leadership position at the French American chamber for a few months before the bankruptcy filing.

“Financially, it was no longer viable,” he said, and declined to elaborate.

Bankruptcy court documents show that the organization owed a total of $77,000 at the time of its filing, including $45,000 for a 2007 arbitration settlement over the termination of an employee. At least one of its debts had been settled.

Like the former organization, the new group will help companies that want to do business with France, and will provide networking opportunities for French-speaking attorneys, accountants, insurance agents and other professionals.

But Guionnet, an L.A.-based consultant, said the new organization will also promote cultures of all places where French is spoken, such as Canada, Switzerland, Belgium and Polynesia, or in nations where France had an influence in the past, including Morocco, Tunisia, Lebanon and Vietnam.

The organization’s first event will be Nov. 19 at the Hollywood Roosevelt Hotel, to celebrate the annual Beaujolais Nouveau, the year’s first wine bottles from that region, and will feature Tahitian, Vietnamese and Moroccan performers.

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