CEO: MGA Willing to Share Bratz Money

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MGA Entertainment Inc. is prepared to share future revenues from its Bratz doll franchise with rival Mattel Inc. in order to settle an intellectual property judgment, the company’s chief executive, Isaac Larian, said.

“It’s in the interest of MGA employees and Mattel shareholders that we reach a settlement on the issue,” Larian told the Wall Street Journal. “I prefer to move on and compete” in the toy market.

Last month, a federal jury in Riverside ruled that Van Nuys-based MGA must pay up to $100 million to compensate Mattel for lost revenues. El Segundo-based Mattel insists that the Bratz doll was designed by one of its own employees and secretly transferred to MGA, a charge which MGA denies. The jury’s award didn’t address the issue of future revenues for the doll.

On Sept. 2, a federal judge ordered Mr. Larian and Mattel Chairman and Chief Executive Robert Eckert “to make themselves available at a mutually agreeable time to discuss a global resolution of this matter.”


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