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Still think of gamers as kids dressed in sweatpants and faded T-shirts munching on Flamin’ Hot Doritos? If so, it’s time to reconsider. Culver City-based 100 Thieves, an esports collective that’s also known for its trendy streetwear and other merch, has announced a collaboration with Italian stalwart Gucci. No word on what products will be offered, but the high-end fashion house and the esports brand plan to unveil the results of their effort this week.
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The NFT moment has reached the national pastime. The Los Angeles Dodgers last week conducted an auction for a nonfungible token version of their 2020 World Series Champion ring. The winning bidder was also due to collect a physical version of the ring inscribed with the NFT’s token ID. The team said the ring is “nearly identical” to the one handed out to players from last year’s championship club. It includes 222 round diamonds, 10 princess-cut diamonds, 45 custom-cut sapphires and eight round genuine sapphires.