U.S. Analysts to Better Track ‘Intangible’ Assets

Until recently, you were probably safe in assuming that time and money spent dreaming up Robot Unicorn Attack 2 — the second-most popular free app on iTunes — was not adding much to the total output of the U.S. economy. But NBC.com reports that the federal Bureau of Economic Analysis soon will give more weight to “intangible and intellectual” assets when tracking GDP growth.