Brad Burlingame, chief executive of Visit West Hollywood, died Tuesday of pancreatic cancer.

Burlingame, 62, had been president of the travel and tourism agency headquartered at the Pacific Design Center since 1997.

He was a longtime advocate of promoting businesses in the city and helped make West Hollywood a travel destination for local and international tourists through Visit WeHo.

He is the former chair of the California Travel Association and past president of Destination Marketing Association of the West, formerly the Western Association of Convention and Visitors Bureaus. He has also served on the boards of the West Hollywood Chamber of Commerce and an honorary board member of the West Hollywood Design District.

Burlingame grew up in Anaheim and the baseball fan told the Business Journal in September that while he roots for the Los Angeles Dodgers his heart is with the Los Angeles Angels of Anaheim.

His brother, Charles, was the pilot of the jet that crashed into the Pentagon on Sept. 11, 2001.

He is survived by his wife, Diane McDavitt, and daughters Marta and Lora.