Success of ‘Fifty Shades’ Could Alter Hollywood’s Approach to Winter Movies

The film business is used to making its money by targeting films to young males, but “Fifty Shades of Grey,” which has taken in $94 million in domestic box office since it opened on Friday and has a viewership that is 70 percent female and mostly over the age of 26, is flipping that approach on its head, the Los Angeles Times reports.