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Thursday, Apr 3, 2025

Rubicon Greeted Warmly, But Marketers Remain Cool

Playa Vista’s Rubicon Project received a warm reception from investors on Wednesday when it debuted as a public company, but the Wall Street Journal reports that marketers remain skeptical about automated ad buying systems in general. Rubicon shares, which rose by more than third yesterday, were up 4 percent in morning trading today.

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