Nearly a year and a half after downtown Los Angeles commercial real estate services firm CBRE acquired PKF-HR, an advisory and real estate firm specializing in the hospitality industry, PKF-HR announced Thursday it would be rebranded CBRE Hotels officially in February, according to real estate trade web site Globest.com Thursday.
Since the merger, the companies have gradually integrated their company cultures and branding. Under the new CBRE banner, the firm will incorporate PKF’s established research platform into the CBRE Hotels platform, according to Scott Biethan, senior managing director of CBRE Hotels.
“With the interdiction of PKF and their skillset with their professionals, we took our consulting and valuation to a whole new level. Having PKF has made it that much easier to provide services,” said Biethan.
