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Saturday, Mar 15, 2025

Not Just For Boys Anymore

Walt Disney Co. has expanded “Star Wars” merchandise with toys geared toward girls, including purses and jewelry, ahead of the Dec. 18 opening of the film, “Star Wars: The Force Awakens,” Bloomberg reports. A main character, Rey, is helping spur the demand. However, some retailers are facing challenges with knowing which fans to target since many toy sections are gender specific.

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