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Live Nation Inks Virtual Reality Deal

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Beverly Hills-based Live Nation Worldwide Inc., the largest concert promoter in the world, has struck a deal with Laguna Beach virtual reality content maker NextVR Inc. to bring hundreds of live concerts to fans across the globe in VR.

Live Nation runs Irvine Meadows Amphitheatre and the House of Blues in Anaheim, among other venues.

The companies’ first live broadcast will likely a be show sometime this summer. Fans would be able to access the content through the 3D platform being developed by NextVR.

Santa Monica’s Hulu will license the material from LiveNation and also co-produce some of the content along with Vice Media and NextVR.

A full schedule of live events is expected to be announced later this year.

The Orange County Business Journal also published a version of this story.

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