Kobe Bryant is only starting to finish his basketball career but he’s already turning his attention to business

Bryant’s company, Kobe Inc., has filed for various trademarks that are linked to a marketing campaign for his last year as a professional basketball player, ESPN reports. According to the publication, the Los Angeles Lakers’ player recently trademarked the company’s name with the Patent and Trademark Office, in addition to the “KB20” mark, which symbolizes his 20 years in the NBA with the team.

Since Bryant’s retirement announcement, ESPN reports that ticket sales have risen dramatically. A Ticketmaster official told ESPN.com on Wednesday that sales to Lakers games have been up 85 percent.