Broadway Revival

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Downtown L.A. street Broadway has enjoyed a resurgence in recent years, with the redevelopment of several vintage buildings and openings of new restaurants and retailers.

However, our Broadway is not quite ready for its full-on comeback, thanks in part to the lack of the neon signs that defined the thoroughfare during its golden age in the mid-20th century.

This may change soon as the Los Angeles City Council on approved the Historic Broadway Sign District ordinance last month, the Los Angeles Downtown News reported Friday.

The new ordinance would streamline the approval of signage on Broadway between First and 12th streets. Updated regulations would help property owners beautify their structures with their own signs, as well as allow revenue-generating signs (billboards) to open on Broadway. These include marquees that flash ads between show times, large painted commercial images and ads projected onto a building’s façade.

Fourteenth District City Councilman José Huizar, who was a proponent for the new ordinance, anticipates that it will take several months for property owners to get familiar with the ordinance, but hopes to see sign-installing efforts pick up this year and in 2017.

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