As Angelo Pullen sees it, everybody from infancy to 80 is a gamer…they just don’t know it yet. The co-founder of downtown Los Angeles gaming and entertainment startup 3BlackDot points out that if you’ve downloaded Candy Crush or have played Angry Birds, there’s a good chance you may be a gamer. And that’s a good thing.

He has high hopes that an investment in 3BD from Legendary Entertainment in Burbank, and a resulting strategic partnership between the companies announced Wednesday, will accelerate Pullen’s goals to bring gaming to a broader audience.

The deal was brokered by Phase2Media Chief Executive Sandy Grushow, who is also a member of 3BD’s advisory board.

“Grushow was great help to us in navigating how to grow the business,” said Pullen. “He has relationships at Legendary, and as we informed him of our goals, he pointed us in the right direction and led us toward a meeting with some of his contacts to move towards a deal. Once we determined we had mutual goals and Legendary was a great fit for our plans, we were on a track to make the deal happen.”

3BD and Legendary Digital Networks will forge a partnership focused on “delivering audience engagement, driving gaming culture and developing entertainment properties on multiple platforms,” according to Pullen. He adds LDN president Adam Rymer will be working closely as a strategic partner with 3BD in launching new content, including upcoming video game releases. Additionally, Legendary will look to co-develop original content in conjunction with 3BD and its creative talent, the first of which is a feature film now in development.

Pullen cites the example of content shown on YouTube, noting there is more video game related content than television content that is consumed on a daily basis. This furthers his argument that gaming culture is more mainstream than many people realize.

“The biggest thing about the (partnership) is that Legendary is representing our advertising inventory in the marketplace,” says Pullen. “At the moment, we have only 14 channels on YouTube. However, those channels generate 50 million views per month. Think of how many exposures the Super Bowl gets, and why so many advertisers buy time. Now imagine those exposures taking place monthly rather than once a year.”