Zefr, a Venice content monetization technology developer, has raised $5 million in additional funds for what appears to be a convertible debt funding, SoCalTech reported Wednesday.

According to a regulatory filing by the company, the debt funding came from 10 investors, although the company has yet to announce details.

Zefr, led by Richard Raddon and Zach James, had previously raised money from such investors as Institutional Venture Partners, U.S. Venture Partners, Shasta Ventures, First Round Capital and Richmond Park Partner.

Technology reporter Garrett Reim can be reached at [email protected]. Follow him on Twitter @garrettreim for the latest in L.A. tech news.