Wilshire Axon Sports has raised $2 million in Series A funding to help expand it sales and marketing efforts and further develop its mobile ad platform.

The Westwood company launched in 2006 as a digital product design firm and was named just Wilshire Axon. It often worked closely with L.A. city government with its innovation initiatives. The company helped develop the MyLA311 mobile app, which lets residents access city information and resources such as requesting graffiti removal or paying utility bills.

But it’s recently shifted its focus to sports. Wilshire Axon Sports offers a marketing platform that sports teams can use to increase fan engagement with their official app.

“As an industry, we’re just scratching the surface of how powerful mobile advertising and mobile driven in-venue and out-of-venue technologies can be to the sports industry,” said founder and Chief Executive Laurence Sotsky in a statement.

The round was led by Mosaik Partners. Existing backer KGC Capital and new investor Albrekca LLC also participated.

Staff reporter Melissah Yang can be reached at [email protected]. Follow her on Twitter @MelissahYang for the latest in L.A. tech news.