Santa Monica-based app creating company Victorious has raised $25 million to expand its services internationally and improve its app development capabilities.
The firm focuses on developing apps that serve super fans, individuals who consume above average amounts of content from internet celebrities and have appetites for more, said Sam Rogoway, CEO and co-founder of Victorious, in an interview with Business Insider.
“While so many companies are so focused on content distribution and views, we’re laser-focused on the experience and the engagement piece beyond consumption. That’s the majority of a fan’s time,” he said. “Their passion doesn’t die when the view is over or a new video isn’t available.”
Victorious’ apps have picture and video sharing features, as well as chat rooms for fans. In addition to building apps for internet celebrities, the company has developed apps for multichannel networks such as AwesomenessTV and Fox Entertainment Digital Inc.’s “X-Men” movie franchise.
The company’s Series B round funding came from Marker, Dentsu Ventures, Kleiner Perkins, and Redpoint Ventures. The startup has raised a total of $50 million.