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Wednesday, May 18, 2022

Versatility Key for Thor: Electric Trucks, Next-Gen Batteries, Modular Chassis

Thor Trucks Inc.

Industry: Transportation

Year Founded: 2016

Number of Employees: 35

Location: North Hollywood

2017 Revenue: Would not disclose

North Hollywood electric-truck startup Thor Trucks Inc. claims two innovations set it apart from other electric truck manufacturers: a safer and more reliable battery, and a unique truck chassis that can be switched out between different vehicles.

The company, which employs 35 people, is currently in preproduction, testing its electric truck technology in a six-month arrangement with Atlanta-based United Parcel Service Inc. It’s aiming for its first production run early next year.

Chief Operating Officer Giordano Sordoni said Thor Trucks has developed a battery that can continue to operate, even in cases where one of its more than 6,000 cells should fail.

“In most electric batteries, the failure of even one cell can lead to a chain reaction that can destroy the battery,” Sordoni said. “Our battery can withstand the failure of two cells without going into chain reaction.”

The battery also is air-cooled instead of liquid-cooled, which he said makes it lightweight and less prone to fluid leakage, which can be dangerous.

According to Sordoni, Thor Trucks has also developed a chassis that’s modular, meaning it can be interchanged among several models. “Most people take existing chassis and convert them to electric,” Sordoni said. “We built the chassis around the electric power train, instead of vice versa.”

Sordoni founded the company in 2016 with Dakota Semler, who serves as chief executive.

He said the company’s sole revenue stream currently is from the sale of its power train for use in other companies’ vehicles. But that will change once full production begins.

Howard Fine
Howard Fine
Howard Fine is a 23-year veteran of the Los Angeles Business Journal. He covers stories pertaining to healthcare, biomedicine, energy, engineering, construction, and infrastructure. He has won several awards, including Best Body of Work for a single reporter from the Alliance of Area Business Publishers and Distinguished Journalist of the Year from the Society of Professional Journalists.

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