In a push to further diversify its business, Universal Music Group has acquired Fame House, a digital-marketing agency with musician clients such as Eminem and Pearl Jam. Terms of the deal were not disclosed.

UMG of Santa Monica has diversified into a range of business in order to maintain its position as the market leader among record labels during a time when traditional record sales have fallen. The acquisition of Fame House was made improve to the company’s ability to generate revenue for its labels and musician clients online.

“Fame House will provide digital marketing services and social media expertise for our artists and labels to build fan engagement and reach new audiences through compelling direct-to-consumer and merchandising experiences,” Michele Anthony, executive vice president of Universal Music Group, said in a statement.

Fame House’s staff will remain at its headquarters in Philadelphia and will continue to provide services to outside clients.

Technology reporter Garrett Reim can be reached at [email protected]. Follow him on Twitter @garrettreim for the latest in L.A. tech news.