German media conglomerate ProSiebenSat.1 Group has led a reported $10 million financing round in Talenthouse, an online networking service for creatives headquartered in West Hollywood.

Other partners in the round include First Artist Bank, actor Gerard Butler and French businessman Jean Pigozzi. Eurythmics band member Dave Stewart created First Artist bank as a community bank for the artistic community along with Michael Philipp, former chairman and chief executive of Credit Suisse Europe.

ProSiebenSat.1’s minority stake in Talenthouse will be controlled through Starwatch Entertainment, its music and live entertainment company.

Talenthouse connects artists with major international brands in order to promote tours, albums, film releases and other types of creative work. Paul McCartney, Justin Timberlake and Rihanna are some of the many celebrities who have used the service. Major brands on Talenthouse include Adidas, BCBG and Coca-Cola, among others.

Talenthouse co-founders Amos Pizzey and Roman Scharf said in a statement on the company website that the deal would allow the 3.5 million artists using the service to connect with even more brands.

Multiple outlets pegged the deal at $10 million, though neither company disclosed the price in statements.

In March, ProSiebenSat.1 made an eight-figure minority investment in Collective Digital Studio, a Los Angeles multichannel YouTube network.