A Los Angeles start-up with several high-profile backers is planning to unveil a system Thursday that it says will help find buyers for some of the millions of concert and sports tickets that go unsold every year.
ScoreBig Inc., which has raised $8.5 million from investors including private-equity firm Bain Capital and media executive Shari Redstone, has been quietly testing a system that aspires to do for concert and sports tickets what Priceline.com does for airline seats and hotel rooms: Allow customers to buy them at cut-rate prices, while avoiding the whiff of desperation that typically accompanies discounts.
The system aims to sell the tickets in a way that doesn’t undermine their face value, though some sports and entertainment executives are skeptical.
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