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Stackin’ Launches Financial Wellness App

Stackin’, a financial wellness company that wants to change the way consumers think about money, recently launched an app that lets users carry out assessments designed to uncover their underlying beliefs and then provides exercises and coaching to help them better understand and improve their relationship with money.

“We all suffer from anxiety and negative feelings around money. These are powerful emotions that hold us back from achieving our goals and fulfilling our ambitions. But now research is showing that we’ve reached a breaking point. For the first time, the majority of millennials and Gen Z are constantly stressed about money or have money anxiety,” Tom Brammar, chief executive of Stackin’, said in a statement.

“During our discovery phase, we learned that the issue isn’t just about lack of money. Even high earners struggle to manage their money … and the seemingly quick fix of a budget doesn’t stick,” Brammar said.

Rather than focusing on budget building and tracking, Stackin’ aims to help users build healthy financial habits so they can take control of their funds. The app enables individuals to understand the relationship between their spending and their emotions, set and achieve goals, track how they feel and access coaching.

Today, about 80% of Stackin’s user base are millennials and older Gen Z, and 60% are women. According to the company’s money relationship assessment, 57% of users have a romantic view of capital, meaning they tend to believe that money, or more of it, is the key to happiness.

The app has no ads, and operates under a subscription model. Users can take advantage of a free trial when they first sign up, then choose one of the three pricing tiers. The basic subscription is $24.99 per month, while the top subscription, which includes monthly calls with a personal coach, is $89.99 per month. Stackin’ is available on both Google Play and App Store.

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