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Social Productivity App WeDo Launches Publicly

From Fantastical to Evernote there are dozens of popular productivity apps that help users do everything from planning an interview to remembering to take out the garbage. Organization junkies will need to make room for one more as WeDo, the latest iteration on so called to-do apps was publicly launched on Thursday.

The free app, currently only available on IOS has previously received $1 million in funding and seen 18,000 downloads since launching in private beta in May of this year.

Co-founders Raad Mobrem and Spencer Shulem tout WeDo’s ability to enable social interaction between users; tasks are no longer individual struggles as users can invite their friends to help complete specific tasks. For example, users can make a cooperative grocery list with their significant other, with each able to independently check of items as they are completed.

Raad Mobrem WeDo’s president, previously founded Lettuce, a software company acquired by Intuit for $30 million. He went on to help the company produce its QuickBooks Online product before leaving to focus his efforts on WeDo.

WeDo CEO Spencer Shulem said that while communication is at the heart of the app’s design, he isn’t trying to compete with pre-established market favorites.

“We’re not trying to compete with Slack, we’re not trying to compete with Asana or any big to-do list apps geared towards enterprise and big businesses,” Shulem said. “Our focus is on small groups, small businesses, group projects, that type of stuff.”

On average, beta users of the app used WeDo once a day, with 80 percent of users logging in at least once a week, according to a company statement. Shulem said the startup’s small size allows them to incorporate user feedback faster than competitors.

“We’re able to iterate and listen to our customers a lot quicker and add features for things that are highly requested,” Shulem said. “We really focus on how we can give the user a great experience by providing advanced features they would typically have to pay for.”

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