Snapchat users are watching 10 billion videos a day within the app, rising from 8 billion a day in February, the company has reportedly told its investors.

A majority of Snapchat users are also creating and sharing their own videos, reports Bloomberg. The Venice company told investors in February that it has more than 100 million daily users who spend an average of 25 to 30 minutes on the app each day.

Separately, Snapchat has signed a deal with NBCUniversal to broadcast clips of the 2016 Summer Olympics. Snapchat will setup a dedicated Discover channel for the Rio De Janeiro games, showing daily “live stories” using footage from NBC of athletes and spectators at the event.

Technology reporter Garrett Reim can be reached at [email protected]. Follow him on Twitter @garrettreim for the latest in L.A. tech news.