Snapchat reportedly preparing for $25 billion initial public offering, Reaction Commerce raises $2.7 million, Rubicon Project hires Google executive as chief product officer, and more.

Snapchat Reportedly Preparing for $25B IPO

Snap Inc. is reportedly preparing for a $25 billion initial public offering of its stock this March, reports the L.A. Business Journal. The company, formerly known as Snapchat, has not yet filed for an IPO with the Securities and Exchange Commission, but is working on paperwork to do so.

Reaction Commerce Raises $2.7 Million

E-commerce platform Reaction Commerce raised a $2.7 million round led by CrossCut Ventures, according to a press release. Reaction’s platform allows technical and non-technical users to create an online shop with an easy-to-use interface, and is made for small-and-medium-sized businesses.

Rubicon Hires Google Exec as Chief Product Officer

Advertising exchange Rubicon Project has hired Tom Kershaw as its chief product and engineering officer, according to a press release. Kershaw previously worked as Google’s director of product management for Google Ads and Commerce.

Lionsgate Hires Head Streaming Video Division

Lionsgate has hired Julie Uhrman has its vice president and general manager of Lionsgate Over-the-Top Ventures, reports Variety. Uhrman will spearhead the strategy, roll-out, and growth of Lionsgate’s current streaming services. She was previously the founder and chief executive of Ouya, an Android-based game console for television.

Technology reporter Garrett Reim can be reached at [email protected]. Follow @garrettreim on Twitter for the latest in L.A. tech news.