Snapchat founders add class of shares to maintain control after IPO, website optimizer Zarget raises $6 million, and Snapchat launches a ‘Snapshow’ with Jimmy Fallon.

Snapchat Founders Add Share Class to Maintain Control After IPO

Snapchat founders Evan Spiegel and Bobby Murphy will retain control after the company goes public, reports The Information. A new class of so-called super-voting rights will help them maintain control of the company after its initial public offering of stock.

Website Optimizer Zarget Raises $6 Million

Zarget, a developer of a website-design analysis program, has raised $6 million, reports TechCrunch. The company’s product helps non-coding users A/B test, create heat maps, funnel analytics, user polls and solicits feedback.

Snapchat Launches a ‘Snapshow’ with Jimmy Fallon

Snapchat launched a so-called Snapshow with “Tonight Show” host Jimmy Fallon on Thursday, reports Variety. The show is a four-minute performance of songs improvised by Jimmy Fallon and Justin Timberlake based on fictional title submissions from Snapchat users.