Dreamscape Immersive Raises $11M for Virtual Reality Attractions, Some 69 Percent of Snapchat Users Skip Ads, and Holographic Startup 8i Raises $27M.
Dreamscape Immersive raised $11 million for virtual reality attractions inside of malls, reports The Wall Street Journal. The company is backed by studios Time Warner Inc.’s Warner Bros, 21st Century Fox, and Metro-Goldwyn-Mayer Inc., as well as director Steven Spielberg and aims to launch its first virtual reality storefront in a L.A. mall this fall with plans for a wider rollout next year.
Some 69 percent of Snapchat users skip advertisements on the app always or often, reports DigiDay. That number goes up to 80 percent among 18- to 24-year-olds, a target group that many marketers want to reach on Snapchat.
Holographic company 8i raised a $27 million series B round of funding from investors, including Time Warner Investments, Baidu Ventures, Hearst Ventures, and Verizon, reports Variety. The company’s app allows users to overlay holograms of people such as celebrities and movie characters into video recorded on mobile phones.