Snapchat to rollout behavior targeting for advertisers, Thrive Market making pitch to be affordable online Whole Foods, and SpaceX’s Dragon capsule splashes down in ocean.

Snapchat to Rollout Behavior Targeting for Advertisers

Snapchat is planning to introduce behavioral targeting for advertisers in the third quarter of this year, said the company’s Director of Revenue Operations Clement Xue, reports Business Insider. The company will be using behavioral data from users’ activity in its app, but not from outside web browsing.

Thrive Market Making Pitch to Be Affordable Online Whole Foods

Thrive Market of Marina Del Ray is pitching itself as an affordable online version of Whole Foods, reports TechCrunch. The company claims its business has done especially well in regions such as the Midwest and the Southeast, where affordable organic food is less accessible.

SpaceX’s Dragon Capsule Splashes Down in Ocean

Space Exploration Technology Corp.’s Dragon cargo spacecraft splashed down in the Pacific Ocean on Friday with more than 3,000 pounds of NASA cargo, science and technology demonstration samples picked up from the International Space Station, reports Parabolic Arc. Dragon is currently the only space station resupply spacecraft able to return a significant amount of cargo to Earth.

Technology reporter Garrett Reim can be reached at [email protected]. Follow @garrettreim on Twitter for the latest in L.A. tech news.