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Silicon Beach Report April 3: SpaceX Plans ‘Silly Payload’ on First Falcon Heavy Launch in Late Summer

SpaceX plans ‘silly payload’ on first Falcon Heavy launch in late summer, Snapchat adds Instagram layout as April Fools’ joke, and Wpromote acquires Prime Visibility.

SpaceX Plans ‘Silly Payload’ on First Falcon Heavy Launch in Late Summer

When SpaceX’s Falcon Heavy lifts off for the first time this summer it will rank as the most powerful operational rocket in the world by a factor of two – but its payload will less than serious, reports the Business Journal. That’s according to Tweets on Friday from company Chief Executive Elon Musk, who wrote the heavy-lift rocket’s test cargo would be the “silliest thing we can imagine!”

Snapchat Adds Instagram Layout as April Fools’ Joke

Snapchat added a fake Instagram layout to its selection of filters on April Fools’ Day, reports Recode. The layout is a jab at Instagram and its parent company Facebook, which have relentlessly copied Snapchat’s best features.

Wpromote Acquires Prime Visibility

Marketing agency Wpromote acquired Prime Visibility on March 31, a New York-based digital marketing agency, according to a press release. The acquisition establishes Wpromote’s East Coast presence, expands its offerings into new industries, and increases the firm’s staff to more than 330 employees.

Send tips on L.A. tech companies and startups to reporter Garrett Reim via greim@labusinessjournal.com. Follow @garrettreim on Twitter for the latest in L.A. tech news.


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