Greycroft Partners
$200 Million
Type: Venture fund
Location: Downtown Los Angeles
Investors: Undisclosed limited partners
Description: The venture fund is Greycroft’s fourth since its founding in 2006, bringing the firm’s total capital under management to $800 million. Greycroft said it will start making investments out of the new fund next month. Greycroft focuses on investing in early stage tech companies. Typical investments range from $100,000 to $20 million. Investments from this latest fund will most often be Series A rounds, and a few seed rounds, in the range of $100,000 to $5 million. The company makes about 15 investments a year.
3PL Central
$17.5 Million
Type: Equity
Location: Manhattan Beach
Investors: Mainsail Partners
Description: 3PL Central, which launched in 2006, is a developer of warehouse management software. Mainsail partners John Payne and Stephen Wolfe will join 3PL Central’s board.
Hollar
$12 Million
Type: Equity
Location: Santa Monica
Investors: Index Ventures with participation from Lightspeed Venture Partners, Pritzker Group Venture Capital, Forerunner Ventures and Brian Lee’s venture firm BAM Ventures.
Description: Hollar aims to bring the dollar-store experience online, though most of its items actually cost $2. The retailer sells consumer goods such as makeup, coffee cups, decorations and cheap jewelry. The company is trying to set itself apart from brick-and-mortar stores by operating solely online, cultivating a strong brand and selling trendier items. As part of their investment, Index Ventures partner Danny Rimmer and Lightspeed Venture partner Jeremy Liew have joined Hollar’s board.
Crew32
$5.2 Million
Type: Equity
Location: Santa Monica
Investors: Undisclosed
Description: Jason Nazar has closed a seed round for new startup Crew32, according to a filing with the Securities and Exchange Commission. The news came just one day after his first company, Docstoc, was shuttered by Intuit Inc., which bought Docstoc two years ago. The seed round was raised from 11 investors, according to the filing. Crew32 is operating in secret for now and Chief Executive Nazar declined to comment on the nature of the business. He said in a previous interview that the firm is in the small-business services industry.
Technology reporter Garrett Reim can be reached at [email protected]. Follow him on Twitter @garrettreim for the latest in L.A. tech news.
