Shuttlerock, a New Zealand visual marketing software company, has opened its U.S. headquarters in Miracle Mile after raising a $2.4 million in a Series A round.

Jade Swords, formerly with IT employment firm Insight Global in downtown Los Angeles, will be chief executive of the company’s North American arm. Shuttlerock also named James Zarley, current chairman of Westlake Village ad tech company Conversant, its chairman of its U.S. board of directors.

Headquartered in Christchurch, the digital marketing company teaches its clients how to create social hubs on their sites to engage customers and promote user-generated content.

“Content from social media properties such as Facebook and Instagram is integrated with an organization’s website so that only fresh, relevant content is being shared with its customers,” said Jonathan Hendriksen, Shuttlerock’s founder and chief executive, in a statement. “Shuttlerock helps our clients effectively leverage their content in a stronger, more compelling way.”

Staff reporter Melissah Yang can be reached at [email protected]. Follow her on Twitter @MelissahYang for the latest in L.A. tech news.