Citing demand from consumers, online electronics retailer Newegg has launched a new financing program.

Newegg, based in Industry, will offer branded credit cards and small business financing to customers in the third quarter. Cardholders will get financing terms up to 36 months and exclusive offers, the company said. The program is the result of a multiyear agreement with consumer financing bank Synchrony Financial of Stamford, Conn.

In announcing the offering, Newegg said the financing programs will boost sales by making it easier for consumers and businesses to make large purchases.

Consumer financing is helpful “especially for customers considering Newegg’s many gaming laptops, 4K televisions and other high-end products that might otherwise be financially out of reach,” Soren Mills, Newegg North America’s chief marketing officer, said in a statement.

Consumer financing is common among brick-and-motor retailers, but less so with online retailers, many of which assume online shoppers will bring their own financing in the form of credit cards.

Competition online is growing fiercer, however, as large online retailers have been trying to differentiate themselves with financing programs of their own.

Amazon.com and Walmart, direct competitors to Newegg, have their own consumer financing programs. Newegg’s financing partnership is needed to help them keep up.

The company also cited a survey by Synchrony that found that “62 percent of consumer electronics cardholders surveyed said they would shop at another retailer, or would not make a purchase at all, if financing were not available.”

Special offers and terms could boost customer loyalty to Newegg.

Technology reporter Garrett Reim can be reached at [email protected]. Follow him on Twitter @garrettreim for the latest in L.A. tech news.