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Monday, Aug 15, 2022

Nacelle Raises $50 Million for Ecommerce Solutions

Santa Monica-based Nacelle Inc. has raised $50 million in Series B funding to support the growth of the software company's ecommerce solutions for merchants.
The round was led by Tiger Global Management, a New York-based investment firm and follows an $18 million Series A round in January. Nacelle has raised to more than $72 million to date.
The company plans to use the latest investment to accelerate its go-to-market strategy, expand partner relations and develop new products.
”Brands are turning to headless commerce to accelerate their pace of innovation and create unique and compelling online shopping experiences,” Brian Anderson, chief executive and founder of Nacelle, said in a statement. 

“Yet we’ve seen even the most creative combination of content and commerce get bogged down with slow-loading storefronts, long development cycles, and spaghetti code implementations,” he added.
Nacelle provides backend content management systems for online merchants and developers as a means to make online shopping easier. The company’s platform integrates into existing ecommerce websites, increasing speed for mobile and desktop browsing. Its content management system allows clients to easily edit and rearrange their websites.
Nacelle was founded in 2019. The company’s clients include Malibu-based clothing brand Barefoot Dreams Inc., Laguna Beach-based beauty company ILIA Inc., and Summit, N.J.-based bedding company Boll & Branch.
 “We believe that the flexibility to swap out platforms and choose what tools would bring the best customer experience for our brand is important, and the Nacelle platform allows us to do that,” Albert Chong, vice president of digital at ILIA, said in a statement.


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