MarketShare on Thursday said that it had received a $32 million investment from private equity firm Elevation Partners.

The Los Angeles company, which makes software that helps companies adjust their marketing mix among several types of media, said it will use the follow-on money for acquisitions, expansion in the Asia Pacific region and the United Kingdom, and other growth initiatives.

“MarketShare is transforming marketing by bringing a new level of transparency to decision-making,” Ted Meisel, Elevation Partners senior advisor, said in a statement. Chief marketing officers “are rapidly adopting MarketShare’s industry-leading analytics solutions to grow their businesses more efficiently.”

Elevation Partners, which has offices in Menlo Park and New York City, is the $1.9 billion private equity firm run by its founding partner, Roger McNamee. Backers include U2’s Bono and others. MarketShare, which was founded in 2005, is headed by Wes Nichols and Jon Vein.