Santa Monica’s American Data Company, a cloud computing and tech services firm, has been acquired by acquired by Magnet 360, a Minneapolis marketing and tech consultancy firm. Terms of the deal were not disclosed.
Both companies provide services and solutions to SalesForce.com, the business software subscription service for enterprise customers.
American Data provides digital marketing solutions to companies such as eBay, Live Nation and Starwood Vacation Ownership.
American Data Chief Executive and President Josh Holtzman will become the managing director for Magnet 360’s Western region.
Holtzman said in a press release that the combined company will be able to “deliver solutions across the Salesforce platform, backed by professional resources across the country.”