UPDATE: This story has been updated to include Adly and Realty Mogul.
The L.A. tech community will have a significant presence at this year’s South by Southwest festival in Austin, Texas.
A concentration of local companies can be found at the Silicon Beach Sunday Funday, a day-long event showcasing 20 tech firms. The event isn’t part of the official SXSW, but it will still be the biggest gathering of L.A. tech companies during the five-day interactive portion of the conference.
Many other Silicon Beach startups and executives will be on hand during the weekend giving presentations or pitching their companies. The Business Journal has put together a list of some events with L.A. tech participants.*
Eighteenth Over Austin
March 8 – March 11
TechZulu, an L.A. news startups focused on live web TV, is live streaming interviews and panels throughout the interactive conference. PromoJam, a Venice startup helping companies launch social promotions, is a sponsor.
GonnaBe
The Santa Monica startup, which has an app to help with planning and coordinating social events among friends, is updating its app to include SXSW parties that aren’t found on the official conference schedule. The app shows a map of the evening events and allows people to RSVP for them while on the go.
Adly
The Westwood online marketing company, which brokers deals for celebrities to tweet about brands, is hosting a contest for startups at SXSW. Companies that want to participate must tweet Adly their pitch and dream celebrity endorsement. The winner receives a free promotional tweet from a celebrity.
FRIDAY, MARCH 8
“Blood, Sweat, and Online Videos: How to Achieve the Digital Dream”
Palmer Events Center
5 p.m. – 5:45 p.m.
Executives from West Hollywood online video network Machinima will discuss the ups and downs of the YouTube content creation ecosystem.
Tongal BBQ
Lambert’s Upstairs
9 p.m. – 2 a.m.
The Marina del Rey company, which uses crowdsourcing to help big brands produce low-budget commercials and marketing campaigns, is hosting a barbecue and concert for its contributors and supporters. The event will also feature live bands.
SATURDAY, MARCH 9
Austin Convention Center
2 p.m. – 3 p.m.
The chief executive of SpaceX in Hawthorne and Tesla in Palo Alto is the keynote speaker for this year’s SXSW conference.
Michael Pachter’s Gaming State of the Union
Palmer Events Center
5 p.m. – 6 p.m.
Michael Pachter, a video game analyst for Wedbush Securities in downtown Los Angeles, is giving his look at the state of the gaming industry. His speech includes a look at mobile and social games and the next generation of consoles.
SUNDAY, MARCH 9
Austin Hilton Downtown
9:30 a.m.
Realty Mogul, an L.A. startup that helps investors crowdfund to buy real estate, is pitching to a group of entrepreneurs and investors as part of the Hatch Pitch Competition.
Frank
10 a.m. – 4 p.m.
Networking organization DigitalLA and communication firm Radix Collective are co-hosting a day-long showcase for L.A. tech firms. At least 20 companies will be showing off their latest technology. They include:
• Adly
• CentralDesktop
• Cornerstone OnDemand
• Crash City Guides
• Demand Media Inc (NYSE: DMD)
• Glossi
• GonnaBe
• FastPay
• FindTheBest
• Mobile Roadie
• PaeDae
• PriceGrabber
• PromoJam
• Scopely
• SteelHouse
• VuePlus
• Invested.in
• Retention Science
Bob Bullock Texas State History Museum
10 a.m. – 2 p.m.
Planana, an event planning startup out of USC, is presenting as part of demo day.
Fast Company VIP Lounge
Cedar Door
8 p.m.
Media Temple, a Culver City web hosting and software application services company, has executives on hand to discuss today’s creative and technology landscape.
MONDAY, MARCH 11
Austin Hilton Downtown
All Day
Younity, a Santa Monica startup that has created a personal cloud for people to store and access their files on any device, is participating in the mobile technology portion of the fifth annual SXSW Accelerator. The company will present on Monday and, if it advances to the finals, will present again on Tuesday.
Iconothon
The Blackheart
6 p.m. – 8 p.m.
Media Temple and Noun Project, a group working to build a global visual language, are hosting design workshop Iconothon.
TUESDAY, MARCH 12
Will Crowdfunding for Businesses Succeed or Fail?
Hilton Austin Downtown
12:30 p.m. – 1:30 p.m.
Chance Barnett, chief executive of Santa Monica business crowdfunding platform Crowdfunder, is giving a presentation about the Jobs Act and what it means for businesses looking to gain investments through crowdfunding.
SXSW Interactive Awards Ceremony
Hilton Austin Downtown
6 p.m.
Venice music education startup Miso Music is one of the finalists in the SXSW Interactive Awards in the educational resource category. Winners are announced on Tuesday night to conclude the interaction conference.
Interactive Closing Night Party
Stubb’s BBQ
9 p.m. – 2 a.m.
Media Temple is hosting this closing night blowout, which will feature live music.
*The Business Journal will be updating the list throughout the week. Please contact [email protected] if you know of an L.A. company that will be at SXSW that is not included.
