Santa Monica-based artificial wave-making company Kelly Slater Wave Co. has agreed to sell a majority stake to the World Surf League. Terms of the deal were not disclosed.
The WSL and Kelly Slater Wave Co. are planning to build a network of surfing training centers around the world using the artificial wave-creation technology that was developed by pro-surfer Kelly Slater to simulate the perfect wave.
“Surfing great waves in a controlled environment adds a new dimension, as there is no hassling for waves, no stress over who got the best wave – they are all good,” Slater said in a statement. “Everyone can relax, have fun and focus on improving their surfing.”
For the WSL, the prospect of having a consistent and predictable wave means it may allow spectators better viewing and could make scheduling of surf competitions easier.
Technology reporter Garrett Reim can be reached at [email protected]. Follow him on Twitter @garrettreim for the latest in L.A. tech news.