North Hollywood-based Jurny Inc., an artificial intelligence-powered hospitality company, is launching a crowdfunding campaign. Jurny operates software for operators of hotels, vacation rentals and short-term rentals that contains automated functions for actions such as reservations, customer service and reputation management.

Its latest investment round is being hosted by StartEngine, a Burbank-based equity crowdfunding platform that has helped startups raise more than $700 million. Prior to this campaign, Jurny secured more than $3 million of funding from individual investors last year. It also closed a $1.75 million pre-seed round and a $5.5 million funding round in 2021, the latter of which was led by Santa Monica-based Mucker Capital.

Jurny’s platform is powered by an AI engine called Nia. Operators can use Nia to generate property descriptions for online listings and manage reservations, property cleaning, guest interactions and rental availability across channels from one dashboard. Customers can interact with Nia to manage smart-home devices and receive immediate answers to questions about the property or rental.

The platform integrates directly with booking channels such as Airbnb Inc., Expedia Group Inc., Booking.com and Vrbo. Jurny Chief Executive Luca Zambello said that the decision to launch another crowdfunding round was driven by an “enthusiastic response” from investors and the company’s interest in broadening participation. “In a market hungry for AI companies, private investment avenues are limited,” he said. 

The company said that its platform processed more than $35 million in bookings last year. Jurny’s board includes Mucker Capital managing director Erik Rannala, Nextbite Chief Executive Alex Canter and Kevin Morris, the former chief financial officer of Pasadena-based Miso Robotics.